Icek Ajzen is the Head of the Division of Personality and Social Psychology at the University of Massachusetts at Amherst. He received his Ph.D. in Social Psychology from the University of Illinois – Urbana-Champaign, has published numerous books and articles dealing with the attitude-behavior relation, and has been identified as a Highly Cited Researcher in the ISI Web of Knowledge. Dolores Albarracin, Ph.D. is the R. David Thomas Endowed Legislative Professor of Psychology at the University of Florida. She received Ph.D.s in Social and Clinical Psychology and has been i...