Aicher, Otl

otl aicher was one of the outstanding exponents of modern design. since the fifties, since his time at the now legendary hochschule fü r gestaltung in ulm, of which he was a cofounder, he has produced corporate design, to mention just one field of his work, that is among the great achievements of contemporary visual culture — all that need be mentioned here are his designs for braun, lufthansa, second german television, the munich olympics of 1972, and ERCO. a fundamental aspect of aicher’ s work is the fact that it is anchored in a " philosophy of making" inspired by