Andy Accioli's writing career began while attending college in NYC. It was a play entitled "Rebel In The Ranks." Upon his graduation, he chose the business world ("there's more money in it than writing") working in sales for an ice cream company before founding his own advertising and marketing firm. During those days whenever people would ask what he did for a living, he would respond with the abbreviated "elevator chat" 10 word maximum model: "I write 30 second plays to sell products or services" An obvious reference to the standard 30 second advertising television commercial. After an exten...