Assessment of Risk Management in the Events Industry in Cape Town

ISBN-13: 9783639245035 / Niemiecki / Miękka / 2010 / 560 str.

Tahira Jehan Makda

Opis

Research shows that Cape Town has become one of the most popular and prestigious destinations to visit and has opened its doors to minor and major events worldwide. The purpose of this study was to determine what the risks are that event stakeholders and event managers in Cape Town encounter, and what management techniques and approaches are implemented to contribute effectively and efficiently towards minimizing or preventing these risks from continuously occurring. Extensive research shows that there are no specific risk management systems established for the Event Industry in Cape Town.The aim of this study is to investigate the management and effective use of these risks, since proper tools and techniques are important within the event organization. This book focuses on current risk management trends that hamper the Event Industry in Cape Town. One of the major risks that the Event Industry experiences much difficulty with, is public liability insurance, as well as corporate governance. This book targets all event stakeholders involved in the events industry including academics and would be beneficial to them in future.

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O autorze

Tahira J. Makda, Masters in Tourism and Hospitality Management at the Cape Peninsula University of Technology, Senior Lecturer in Events Management, Cape Town, South Africa, Distinguished Teacher Award 2008, presented an international paper and poster in 2008-2009.Currently completing doctoral studies in events management.