Advertising ideology

ISBN-13: 9786203816761 / Angielski / Miękka / 64 str.

Martial Bouilliol

Opis

Martial Bouilliol, publicist, for 30 years advised the major brands of the CAC 40 and the star bosses of mass distribution. He draws from it a critical vision, not only on the excesses of advertising but on advertising itself and on its history ... In this book, he combines "cold knowledge" (philosophical and sociological) with "hot knowledge", from personal experience. He delivers us another history of advertising which begins in the 17th century with Mandeville, until today with programmatic and evokes Edward Bernays, Philippe Michel, Michel-Édouard Leclerc, Bernard Stiegler... His alternative vision plunges us into the universe Machiavellian of American think tanks. A new history of communication that cannot be found in other books on the subject, nor in advertising schools.

O autorze

Bouilliol, Martial Martial Bouilliol was successively communications director of the E.Leclerc and Monoprix / Prisunic distribution brands before managing the communications agencies Kenya, K-Agency and Carré de Ciel. He then decided to get involved in popular education.