A Study on Customer Perception towards Internet Banking

ISBN-13: 9783659144493 / Angielski / Miękka / 2012 / 112 str.

Suriya Murthi;Mahalakshmi V;Karthik R

Opis

This book was carried out to validate the conceptual model of internet banking. Internet banking is still at infancy stage in the world. Many studies focused on usage of internet banking but many factors on non-usage were overlooked. This research was carried out to validate the conceptual model of internet banking. The causes were identified and researched through correcting the causative factors so that internet banking can be used by more people. This will help the banking operations to be more cost effective. The research is focused on what are the customers perceptions about internet banking and what are the drivers that drive consumers. How consumers have accepted internet banking and how to improve the usage rate were the focus of research area in this study. The purpose of this research is to determine the factors influencing acceptance level of internet banking by the bank customers. The study revealed that education, gender, income plays an important role in usage of internet banking. Not much research has been done on these areas as they were focused more on the acceptance of technology rather than on people.

O autorze

Dr. S. Suriyamurthi(Principal Rtd)Professor, Shivani School of Business Management Tiruchirappalli - 9. He has got 40 years of teaching experience of which 25 years as research experience.Guided M.Phil 120 scholars, Ph.D 19 scholars. He has received a number of grants for conducting seminar from the university Grant commission, New Delhi.