Zombie Marketing: The Epidemiology of Brand Awareness

ISBN-13: 9781517593438 / Angielski / Miękka / 2015 / 92 str.

Jack Larson

Opis

Zombie Marketing is an approach to making your brand as contagious and communicable as a zombie virus. It's a set of strategies and tactics for marketing success built upon The World Health Organization's five main phases of a pandemic. These describe the spread of a virus from patient zero to pandemic status. Zombie Marketing is a new way of looking at generating brand awareness and how social media has enabled the entrepreneur to exploit the vast opportunities which have emerged in the post-apocalyptic context of a fragmented marketplace