You've Got 8 Seconds: Communication Secrets for a Distracted World

ISBN-13: 9780814438305 / Angielski / Miękka / 2017 / 208 str.

Paul Hellman

Opis

You made a great point -- but did anybody hear it? Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising--the average attention span has dropped to 8 seconds. To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse. Through fast, fun, actionable tips, You've Got 8 Seconds explains what works and what doesn't, what's forgettable and what sticks. With stories, scripts, and examples of good and bad messages, the book reveals three main strategies: FOCUS: Design a strong message--then say it in seconds. VARIETY: Make routine information come alive. PRESENCE: Convey confidence and command attention. You'll discover practical techniques, including the Fast-Focus Method(TM) that the author uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence. Whether pitching a project, giving a speech, selling a product, or just writing your next email, with You've Got 8 Seconds you'll get heard, get remembered, and get results.