ISBN-13: 9786204257426 / Angielski / Miękka / 68 str.
Today's society is going through new practices in the consumption processes of the Creative Industries. Although the entire world population is under its influence, digital culture has shaped the so-called @ and # generations and their consumption practices, especially audiovisual consumption. The main objective of the research is to determine the audiovisual products that characterize the youth consumption of the Creative Industries in Santa Clara.