ISBN-13: 9780815366799 / Angielski / Twarda / 2018 / 306 str.
ISBN-13: 9780815366799 / Angielski / Twarda / 2018 / 306 str.
This book, first published in 1993, challenges the accepted and practised methods organizations use to set standards of performance and quantify their achievements. Using in-depth case studies, John Argenti compares the performance of companies with that of non-profit making organizations to reveal remarkable insights into corporate culture.