You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success

ISBN-13: 9781857885804 / Angielski / Miękka / 2012 / 305 str.

Catherine Kaputa

Opis

"An excellent and welcome addition to the all-too-small library on the subject." Tom Peters, author of "In Search of Excellence"

Stealing strategies directly from the playbook of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach. By the author of "Breakthrough Branding.""

Recenzje

There's an old proverb that says, 'You eat life or life eats you.' Catherine Kaputa and her brilliant ideas on self-branding show you how to be the diner and not the entrée. Jay Conrad Levinson, author of the national bestseller Guerilla Marketing

O autorze

Catherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the 'I Love NY' campaign. Catherine lives in New York City.