Yield Management : Strategies for the Service Industries

ISBN-13: 9780826448255 / Angielski / Miękka / 2001 / 368 str.

Opis

Yield management was invented by the American airline industry in the 1970s, and has evolved from a highly specialised concept into one of the most commonly used pricing tools around the world. It is now used globally by all airlines, by the vast majority of hotels, and is becoming popular in many other industries. This text explains, outlines and illustrates the principles of yield management. The second edition contains new chapters on the areas in which yield management has caught on since initial publication, including railway pricing, sports event pricing, and more.