Yes, You Can Do This! How Women Start Up, Scale Up, and Build The Life They Want

ISBN-13: 9781119625605 / Angielski / Twarda / 2020 / 224 str.

Claudia Reuter

Spis treści

Introduction: Create the Life You Want by Starting Up 1How Did We Get Here? 3Why Not Lean In by Starting Up and Move Past the Binary Setup? 4The Privilege of Being in Charge 7So Let's Get in Charge and Lean-in to Entrepreneurship 8Win or Lose, How Do I Know You Can Do This? 10Why This Book is for You 11How to Read This Book 12Section I: Get Ready to Start Up 15Chapter 1: So You Want More: Get Off the Fence, Start a Business, and Create the Life You Want 17The Monthly Mentor Gathering 17Real-World Experiences and Opportunities 20Entrepreneurship as the Path Forward 20What's Holding You Back? 22My Journey to Becoming a Startup Entrepreneur 24What Starting Up as a Stay-at-Home Parent Looked Like 25A Manifesto for Women to Become Entrepreneurs, and a Playbook to Help 28Chapter 2: Reasons to Lead: All the Cool Things You Can Do When You're in Charge 31A Little More About Sophie... 31Why a Business Can Give You the Life You Want 33You Can Change the Rules 33The History of Gender Equity is Still Recent 36Legislation Can't Be the Only Path Forward 36Chapter 3: Stop Believing Your Own Unconscious Bias: Develop the Mindset and Self-Confidence to Be the One in Charge with Gratitude 43Hannah at Work 43Making the Ask 46A Few Things About This Conversation 46How We Think and Act is Conditioned 47How to Consider Unconscious Bias and Self-Advocacy as You Start Up 48I Didn't Always Have This Figured Out 51Why Affirmations Matter (Yes, You Can is a Good Example!) 53Chapter 4: Your Perceived Weaknesses are Your Hidden Strengths: How to Leverage Your Weaknesses to Start Up 59When It All Goes Wrong 59Let's Role-Play! 62You Really are Perceived and Treated Differently 63Goal Setting as a Framework for Success versus Perfectionism 64Section II: Building for Scale and Avoiding the Traps: Debunking the Myth That Women Don't Think Big Enough 69Chapter 5: You Might Have the Next Big Thing: Your Experiences Might Lead to Something Revolutionary 71We're All Potential Innovators 71Seeing What's Possible 74Identifying Types of Innovations 74Why Diversity of Viewpoints in Innovation Leads to More Innovation 77The Creator of Liquid Paper (White-Out) 78An Incremental Innovative Sales Strategy That Created a Different Way to Sell: Tupperware 79An Incremental Product Innovation That Created a Billionaire: SPANX 80A Disruptive Business Model Innovation: Rent the Runway 81Turning Reviews into a Viable Business Model 82A Makeup Artist Takes on an Entire Industry 82My Own Experience 83Chapter 6: Write Down Your Future: How to Develop and Use a Business Plan as Your Personal Playbook (and to Combat Imposter Syndrome) 87Getting Back to Sophie... 87Standing Up for Your Business and Fighting Imposter Syndrome 90Making Your Vision Concrete 91Developing a Business Plan 93How My Business Plan Helped Me 97Chapter 7: Tell a Bigger Story: Don't Apologize for Thinking Bold 101Is Your Story Big Enough for Investors? 101Putting the Press Release Strategy to Work 104A Brief Example 105Own Your Ideas with Confidence 106Chapter 8: It Really is Okay to Make Mistakes: How to Plan for Them So You Can Quickly Recover 109The Others Arrive 109How to Get Started on the Financial Plan 115Chapter 9: You Don't Have to Wait for Revenue to Ask for Funding: Create a Compelling Pitch Deck That Gets Others on Board 119Six Months Later... 119When Bootstrapping... 122Seeking Investors 125Section III: Lead and Operationalize 133Chapter 10: Empathy is One of Your Biggest Assets: Use It to Understand Your Customers and Make Your Teams Stronger 135As Starboard Grew 135Creating an Environment Where People Want to Work Starts with Knowing People 139Understanding Your Employees' Working Styles 140Little Things Lead to Bigger Success 140Working Together to Improve Outcomes and Customer Satisfaction 141Chapter 11: Instill a Growth Mindset in Your Teams: Constant Change and Transitions are Never Easy 145When You Move Beyond the Startup and People Start to Silo into Positions 145Building for Organizational Success through Your Company's Mission 147Chapter 12: The Same Skills That Make You a Great Mom Make You a Great Manager: Bust Out Your Multitasking Skills as Your Team Grows 151Sophie's Day 151Managing the Small Corporation of Your Family 153Being a Mom is Being a Manager 155Dismissing the Guilt of Being a Stay-at-Home Parent 156How Your Two-Year-Old Honed Your Management Skills Like No Other 157Chapter 13: You are More Than Your Product or Company: Protecting Egos When Things Change 161Letting Go to Move Forward 161Diffusing Fear and Creating Psychological Safety 162Chapter 14: Balance Life at High Speeds: Make Time for Yourself 165Running on Fumes 165My Story (and Cautionary Tale) 167What Balance Really Means 168Conclusion: You Really Can Start Up and Scale a Business: You Might Just Change the Rules in the Process 171Sophie and Jake 171Hannah and Stan 172Maria and Jill 172How Will You Start Up? 173Overcoming the Scarcity Mindset: There's Enough for All of Us 174Valuing Women as Entrepreneurs 175Find, and Later Become, a Mentor 176Bibliography 179Acknowledgments 189About the Author 191Index 193

O autorze

Claudia Reuter is an experienced entrepreneur, executive, podcast host, and board director. Recognized by the Boston Business Journal as a 2016 "Women to Watch in Science and Technology," Claudia is currently a General Manager for Techstars and a member of the Board of Directors for Lessonly. She created and hosts The 43 Percent podcast, featuring notable guests such as Lisa Oz, Nataly Kogan, Sarah Lacy, Laura Vanderkam, and more. You can follow her at @reuter_claudia.