Yes!: 60 secrets from the science of persuasion

ISBN-13: 9781781257425 / Angielski / Miękka / 2017 / 304 str.

Professor Robert B. Cialdini

Opis

Featuring ten new chapters - one for each year - that reveal even more secrets of persuasion.

Recenzje

Completely changed my way of looking at the world ... Yes! is the Freakonomics of social psychology. It's a handbook to the world. Don't miss out. Daniel Finkelstein, Executive Editor The Times

O autorze

Noah Goldstein is a professor at the UCLA Anderson School of Management, where he has won awards for both teaching and research. His most recent book is The small BIG. His previous book, Yes!, also co-authored with Martin and Cialdini, is a New York Times bestseller translated in over twenty-five languages. Goldstein has also served on the Scientific Advisory Boards of two Fortune Global 500 companies. Steve Martin is the co-author of the New York Times International bestseller Yes! 50 Secrets from the Science of Persuasion. His work in the field of persuasion science has featured widely in the global media. His regular business columns for the British Airways in-flight magazine and the Harvard Business Review are read by over 2 million people each month. He is a guest lecturer at the London Business School and the University of Cambridge. Steve Martin, Noah Goldstein and Robert B. Cialdini are renowned practitioners of the science of persuasion. In the field of influence and persuasion, Dr. Cialdini is the world's most cited living social psychologist and author of the seminal book Influence. Together, they are the authors of the Royal Society Prize-listed international bestseller Yes! and The small BIG.