Writing for Interactive Media: Social Media, Websites, Applications, Elearning, Games

ISBN-13: 9781032554259 / Angielski

Timothy Garrand

Opis

This thoroughly revised fourth edition teaches students and professionals how to create interactive content for all types of new media and become successful writers or designers in a variety of fields.

Recenzje

Praise for earlier editions:
“A better title for this book might be, Writing for the 21st Century. Garrand not only provides a wealth of behind-the-scenes information on current products, but he makes clear that the written word—and its medium-appropriate manipulation—is responsible for their impact. Anyone considering a writing career should either get his book, or have access to a good time machine.”
Anne Collins-Ludwick, scriptwriter/producer, Nancy Drew PC games

“This is the best textbook I've found for examining the theory and practice of multimedia writing. The text is straightforward, and the case studies and tools facilitate student achievement. I've tried several other texts for my Writing for Multimedia course, but I always return to Garrand. His book sets the standard in the field.”
Michael Huntsberger, University of Oregon, USA

Spis treści

Part I: Challenges Writing for Interactive Media 1. The Challenge of Interactivity 2. Writing for Many Media 3. Interactive Writing Tools and Script Formats 4. Collaborating with a Team 5. Key Points from Part I: Challenges Writing for Interactive Media Part II: Conversational Writing—UX Writing, Social Media, Mobile 6. UX Writing and Content Design—Software and Applications 7. Social Media Writing—Twitter, Facebook, Instagram, TikTok 8. Writing for Mobile—Phones, Tablets, Readers 9. Key Points from Part II: UX Writing, Social Media, Mobile  Part III: Writing and Structuring Long Form Interactive Information—Websites, E-Learning, Simulations 10. Defining and Achieving Goals for Interactive Information Projects 11. Information and Interactive Architecture Patterns 12 Writing a Marketing Website from Proposal to Documentation: Realty 13. Educational Simulation: The Nauticus Shipbuilding Company 14. E-Learning: Interactive Math and Statistics Lessons 15. Key Points from Part III: Websites, E-Learning, Simulations Part IV: Writing and Designing Interactive Narrative—Games, Immersive Experiences 16. Interactive Multimedia Narrative vs. Linear Narrative 17. The Elements of Interactive Narrative 18. Adapting a Classic Book to a Computer Game for the Female Audience: Nancy Drew: Secret of the Old Clock 19. Using Narrative to Present Information: The New England Economic Adventure 20. Adding Story to a Simulation Amped III 21. Key Points from Part IV: Writing and Designing Interactive Narrative Part V: Interactive Writing Careers 22. Conclusion and Career Tips

O autorze

Timothy Garrand is a Lead UX Product Designer who has led numerous projects for major corporations including JPMorgan Chase & Co., Merrill Lynch, Bloomberg, Proctor & Gamble, and Iron Mountain.