Writing for Design Professionals: A Guide to Writing Successful Proposals, Letters, Brochures, Portfolios, Reports, Presentations, and Job Application

ISBN-13: 9780393731859 / Angielski / Twarda / 2006 / 228 str.

Stephen A. Kliment

Opis

Stephen A. Kliment explains the principles of clear writing, from the formal "Dear Ms. Jones: I recently visited Polk Street Elementary School, and I agree the facility urgently needs to be modernized to make way for the progressive teaching techniques you have planned for your school district.... I believe that my firm, Izumi Associates, can make this happen" to the punchy remarks of the late William Caudill, "Say 'frog, ' we'll jump." Dozens of sample letters, proposals, brochures, reports, book reviews, oral presentations, staff communications, and more--all drawn from the world of practice, and in both print and electronic formats--guide readers through the ins and outs of composing the end-products of writing.Writing for Design Professionals is organized for easy reference, and includes the following topics: - marketing: Web sites, correspondence, brochures and portfolios, proposals, newsletters, and other promotional tools- project writing- writing in school- job applications and Web-based job boards- writing in academe- writing for the media- writing as a career- public speaking plus: how to avoid jargon and gender-specific language, tailor your writing to your audience, enhance your writing with appropriate graphics, write to international clients, write as a product manufacturer, and measure the impact of what you write. Resources include lists of design media.Like a trustworthy desk-side consultant, Writing for Design Professionals, Second Edition, should be next to the computer of every architect, planner, interior designer, engineer, and student who wishes to present a polished, professional image through effective written communication.