Writing Winning Proposals: Public Relations Cases

ISBN-13: 9781516516360 / Angielski / Miękka / 2017 / 262 str.

Rebecca a. Gilliland; Thomas R. Hagley

Opis

Teaches students, as well as practitioners, how to conceptualize and write public relations plans and proposals from the perspective of the plan reviewer - typically non-public relations practitioners. The book thoroughly describes components of the plan, and then provides many actual cases to further demonstrate the strategy and thought process behind plan construction.