Writing Cultures and Literary Media: Publishing and Reception in the Digital Age

ISBN-13: 9783030750831 / Angielski / Miękka / 2022

Anna Kiernan

Opis

This Pivot investigates the impact of the digital on literary culture through the analysis of selected marketing narratives, social media stories, and reading communities. Drawing on the work of contemporary writers, from Bernardine Evaristo to Patricia Lockwood, each chapter addresses a specific tension arising from the overarching question: How has writing culture changed in this digital age? By examining shifting modes of literary production, this book considers how discourses of writing and publishing and hierarchies of cultural capital circulate in a socially motivated post-digital environment. Writing Cultures and Literary Media combines compelling accounts of book trends, reader reception, and interviews with writers and publishers to reveal fresh insights for students, practitioners, and scholars of writing, publishing, and communications.

Spis treści

Introduction.- 

Chapter 1 Convergence culture: new book concepts for new audiences

Chapter 2 Futurebook critics and cultural curators in a socially networked age

Chapter 3 Curses and verses: Social media and the shock of the new in poetry and criticism

Chapter 4 Authentic fictions: Marketing stick stories

Chapter 5 Visual editions: The analogue renaissance in an age of storytelling

Conclusion

O autorze

Anna Kiernan is Senior Lecturer in Creativity and Innovation and Director of the MA Creativity: Innovation and Business Strategy at the University of Exeter, UK. She also runs The Literary Platform, a digital publishing consultancy. A former fiction editor at Simon & Schuster, Anna co-founded the MA in Publishing at Kingston University. Anna’s research focuses on writing culture and cultural value.

Blurb

This Pivot investigates the impact of the digital on literary culture through the analysis of selected marketing narratives, social media stories, and reading communities. Drawing on contemporary examples, ranging from the reissue of John Williams’ novel Stoner (2013) to Rebecca Watts’ perceived attack on Holly McNish’s status as a poet in Poetry Now (2018), each chapter addresses a specific theme arising from the overarching question: How has writing culture changed in this digital age? By examining shifting modes of literary production, this book considers how discourses of writing and publishing and hierarchies of cultural capital circulate in a socially motivated post-digital environment.  Writing Culture in a Digital Age combines compelling accounts of book trends, reader reception, and interviews with writers and publishers to reveal fresh insights for students, practitioners, and scholars of writing, publishing, and communications.