Words That Work: Communicate Your Purpose, Your Profits and Your Performance

ISBN-13: 9781398603301 / Angielski / Miękka / 2022 / 216 str.

Val Wright

Opis

Based on scenarios and conversations from CEOs, business leaders and senior executives from world leading companies, Words That Work give leaders the playbook for successful communications.

Recenzje

"As the CEO of my own STREAM foundation and creator of STEM-based cooking classes and workshops, the advice in this book is super valuable. It is full of new ways of how to put your customers at the heart of your company, manage your external media relationships, and lead with purpose, heart, and passion. As a 16-year-old business owner, Words That Work gives me the playbook for continuing to grow my business to new heights! Your work, advice, and tools are priceless information for any business entrepreneur. " Simone Bridges, CEO, Goddess Food Factory, Founder, Simone Bridges Inspires Inc.

Spis treści

• • Chapter - 01: Creating a Company of Truth Tellers;
  • Chapter - 02: Setting the Right Hurdle Height;
  • Chapter - 03: Getting Others to Cooperate;
  • Chapter - 04: Creative Internal Communications;
  • Chapter - 05: Customers at the Heart of Your Company;
  • Chapter - 06: It's a Lovely Day for a Moonshot;
  • Chapter - 07: How to Love Your Anger and Other Emotions;
  • Chapter - 08: Taking the Boredom Out of Your Board of Directors;
  • Chapter - 09: Turning Investor and Media Interactions to Your Advantage;
  • Chapter - 10: Creating Your Perfect Executive Launch;
  • Chapter - 11: Creating Your Playbook for Success;

O autorze

Val Wright is a US based innovation and leadership consultant working with clients including Starbucks, LinkedIn, Microsoft, the Financial Times and the LA Lakers. She is a regular contributor to CNBC Inc, Fox Business News, Business Insider, Fast Company, MSN, Reuters, the LA Times.