'… an impressive accomplishment and a valuable resource on its own, and the illuminating applications of linguistic theory make the resource yet richer … McConnell-Ginet's extensive use of case studies and the application of a wide variety of theoretical tools will serve as useful resources for researchers who wish to address any of the socially important linguistic phenomena that McConnell-Ginet presents … it will be a useful tool for teaching at a variety of levels, as it provides brief, accessible discussions of a wide variety of tools from researchers from various disciplines, as well as helpful applications to concrete cases.' Gretchen Ellefson, Metascience
Getting Started; 1. Labeling: “What are you, anyway?”; 2. Marking/Erasing: “Instead of saying 'normal Americans', you can just say 'Americans'”; 3. Generalizing: “All the Women were White, All the Blacks were Men, but Some of Us were Brave”; 4. Addressing: “All right, my man...keep your hands on the steering wheel; 5. Putting Down: “[They] aren't people – they're animals”; 6. Reforming/Resisting: “It's like a kind of sexual racism”; 7. Authorizing: “When I use a word it means just what I choose it to mean...[but who] is to be master?”; 8. Concluding.