Wonder Women: Inspiring Stories and Insightful Interviews with Women in Marketing

ISBN-13: 9781912555871 / Angielski / Miękka / 2021 / 232 str.

Mousinho Katy;Lury Giles

Opis

Every marketer knows the stories of Lord Lever, Charles Revson and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. Whats interesting about these Masters of Marketing, is that they are all MEN. In Giles Lurys and Katy Mousinhos WONDER WOMEN, are the stories and insights from women who have had a tremendous influence on the marketing industry. There are stories of Brownie Wise who transformed Tupperware, Mary Wells Lawrence who founded the advertising agency Wells, Rich, Greene. There are interviews with the co-founder of Dunnhumby, the data behind the Tesco Clubcard (Edwin Dunn OBE), the Chief Customer Office at the BBC (Kerris Bright), and the only female country CEO in Carlsberg (Helle Muller Petersen). Pulling the insights together to not only celebrate their success, but to provide role models and insights for great marketers to come.