Women, Consumption and Paradox

ISBN-13: 9780367463144 / Angielski / Twarda / 2020 / 258 str.

Timothy de Waal Malefyt; Maryann McCabe

Opis

Women are the world’s most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women’s lives, bodies and work. This book examines the contradictions between women’s everyday experiences and market representations.

Spis treści

Introduction: Women, paradox and consumption; Part I: Gender engagements, consumption interactions and marketplace ambiguities; 1. Women and chocolate: identity narratives of sensory and sensual enjoyment; 2. ‘Shapewear or nothing to wear’: The ambiguity of shapewear in the plus-size fashion market; 3. Creating interactional alignment in call center customer care; 4. Financial technology and the gender gap: designing and delivering services for women; 5. Being connected: mobile phones in the lives of domestic workers in Mexico City; 6. Untangling women’s braided relationships with music; Part II: Histories of gender imageries and practices in flux; 7. Women under control: advertising and the business of female health, 1890-1950; 8. Company uniforms and gender dynamics in the Japanese workplace; 9. Women’s consumption of cosmetic products in China: between logistics, conflict and symbolism; 10. Shifts and paradoxes of gender over the course of a career; 11. Little luxuries: decency, deservingness, and delight