Wireless Data Services: Technologies, Business Models and Global Markets

ISBN-13: 9780521828437 / Angielski / Twarda / 2004 / 400 str.

Yasuhisa Nakamura; Chetan Sharma

Opis

Despite their phenomenal global growth, wireless technologies have progressed very differently geographically. Diverse technologies (i-mode in Japan, SMS in Europe, PDAs and Blackberry in North America) imply that wireless applications and services are often unique to the culture and business models of a region. Supplemented by examples, case studies and interviews with industry luminaries, Chetan Sharma and Yasuhisa Nakamura identify key factors behind the success or failure of different strategies and provide insights into how to match wireless technology to global markets.

Recenzje

'This is a useful practical cookbook for those who are skilled in the art or who wish to be … Wireless data is here to stay, and this is an invaluable source of basic information.' IEE Review

Spis treści

List of figures; About the authors; Foreword; Acknowledgements; List of abbreviations; 1. Introduction; 2. The impact of globalization; 3. Adoption trends and analysis by region; 4. Subscriber needs and expectations; 5. The wireless value chain; 6. Global wireless technologies: systems and architectures; 7. Global wireless technologies: network, access, and software; 8. Business models and strategies; 9. Business issues and challenges; 10. Technology issues and challenges; 11. Case studies; 12. Perspectives; 13. Future of wireless technologies, applications and services; 14. Conclusions and recommendations; References and recommended reading; Index.