Winning the Room: Creating and Delivering an Effective Data-Driven Presentation

ISBN-13: 9781119823094 / Angielski / Miękka / 2022 / 304 str.

Bill Franks

Recenzje

"Most business and data professionals struggle with delivering impactful presentations that consistently win the hearts and minds of their audience. In this book, Bill provides dozens of very practical and easy to adopt tips that will help you become an engaging and impactful presenter. "--Mano Mannoochahr, Chief Data and Analytics Officer, Travelers Insurance"Storytelling and data are both important, but extremely hard to bring together effectively. This book enables all readers with an interest in data to think about how to create and tell a story with data that engages, teaches, and informs both technical and executive audiences alike."--Eric Weber, Head of Data Product and Experimentation at Yelp"Business communication has become critical in today's fast-moving world. In this book, Bill Franks has drawn on his many years of experience to create a simple guide with practical, readily usable examples that will help beginners in business communications develop effective skills, and help experienced practitioners remain on top of their game."--Dilip Krishna, Managing Director, Deloitte"Whether you're a novice or experienced at presenting data, this book is packed with practical tips that will enhance how you approach your next presentation. Rather than taking years to learn these tips like me, Bill Franks' sage advice will fast-track your ability to create and deliver impactful data presentations."--Brent Dykes, Author, Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals, Founder/Chief Data Storyteller, AnalyticsHero, LLC"The world is driven by data and it is vital to understand how to use and apply analytics within your business. Bill Franks has written an excellent guide with 119 useful tips on how to become successful in presenting your data so it will have the most impact."--Dr Mark van Rijmenam, The Digital Speaker, author and Founder of Datafloq"Whether you are an internal or external analytics consultant, this book provides practical guidance for becoming an effective data storyteller. Highly recommended for data professionals at all levels."--Rod Bates, Managing Director, Data & Analytics, PwC and former VP, Decision Sciences and Data Strategy, The Coca-Cola Company"Winning the Room is relevant to a broad audience: The book is a pointed refresher for more seasoned business leaders, project managers, researchers and consultants. It's also the one complete reference on presentation preparation for those early in their career: professionals, academics and students alike."--Rasmus Wegener, Senior Partner, Bain & Company"To achieve profoundly better data-driven presentations and communications, every presenter of data should study and learn from this book, and every data-related curriculum should require this book for all their students. The book is a well- ordered guide through a full menu of must-do's, don't-do's, how-to's, and why-do's in data communications, data presentation, data storytelling, and presentation design."--Kirk Borne, Chief Science Officer, DataPrime.ai

Spis treści

Foreword xviiPreface xxiAcknowledgments xxvAbout the Book xxviiIntended Audience xxxiOverview of the Contents xxxiiiSection 1 Planning: Reviewing Strategic Fundamentals 1Tip 1: Results Are Not the Biggest Factor in Success 3Tip 2: Data Literacy Is a Two-Way Street 5Tip 3: Don't Write Your Story . . . Tell Your Story! 7Tip 4: Facts and Figures Are Not a Story 10Tip 5: Know Your Audience 12Tip 6: Slides Must Be Short, Visual, and to the Point 14Tip 7: Charts and Graphs Are Like Jokes 16Tip 8: Short Presentations Are Harder to Prepare Than Long Ones 18Tip 9: An Executive Presentation May Have No Slides at All 20Tip 10: Budget Appropriate Time 22Tip 11: Be Yourself and Be Authentic 23Tip 12: What Is the Audience Buying Into? You! 24Section 2 Planning: Designing The Presentation 25Tip 13: Different Presentation Venues Require Different Approaches 27Tip 14: Try Different Ways to Organize Your Story 29Tip 15: Too Many Technical Details Will Undercut Your Impact 31Tip 16: Reveal Details Only to the Extent Required 33Tip 17: Focus on How to Use Your Results 35Tip 18: Use Analogies to Make an Impact 37Tip 19: Make Liberal Use of Appendices 38Tip 20: Create a Distinct Leave-Behind Document 40Tip 21: Create "Launch" Slides 43Tip 22: Break Content into Smaller Pieces 45Tip 23: Animations Are Your Friend 48Tip 24: Action Settings: A Hidden Gem 50Tip 25: Show the Fewest Numbers Necessary 52Tip 26: Distinguish Technical Significance from Business Significance 54Tip 27: Give the Audience Your Headlines 56Tip 28: Start with Your Recommended Actions 58Tip 29: Don't Focus on the "What" 60Section 3 Developing: Wording and Text 63Tip 30: Minimize the Number of Words on Your Slides 65Tip 31: Use Simple Terms and Definitions 67Tip 32: Don't Use Technical Terms 69Tip 33: Clarify Your Definitions 70Tip 34: Provide Layperson and System Labels 72Tip 35: Use Consistent Phrasing 74Tip 36: If It Can't Be Read, Don't Display It 76Tip 37: Don't Shrink Your Font, Shorten Your Text 78Tip 38: Use Appropriate Spacing 80Tip 39: Use the Same Font throughout Your Presentation 82Tip 40: Beware the Missing Font 85Tip 41: Address Every Agenda Item Listed 87Tip 42: Identify When an Agenda Item Is Covered 89Tip 43: Spellcheck Is Not Always Your Friend 91Tip 44: Charts and Images Are Misspelling Factories 93Tip 45: Beware the Right Word, Wrong Place 94Tip 46: Keep Your Text Horizontal 95Section 4 Developing: Numbers and Labels 97Tip 47: Use Consistent Precision 99Tip 48: Use Only the Precision Required to Make Your Point 101Tip 49: Match Precision to Accuracy Level 103Tip 50: Always Format Numbers 105Tip 51: Always Show Percentages as a Percentage 108Tip 52: Provide Quantities and Percentages 110Tip 53: Never Use Scientific Notation 112Tip 54: Use Names, Not Numbers, for Categories 114Tip 55: Watch for Truncated Labels 116Tip 56: Define All Acronyms and Abbreviations 118Tip 57: Use Dedicated Definitions Slides 120Tip 58: Clarify Aggregations Applied 122Tip 59: Focus on the Outcome of Interest 124Tip 60: Validate That Your Numbers Make Sense 126Tip 61: Add a Scale to Every Chart 128Tip 62: Ensure Your Charts Have Consistent Scaling 130Tip 63: An Axis Usually Should Start at 0 132Tip 64: Number Your Slides 134Section 5 Developing: Charts, Images, and Layouts 135Tip 65: Use a Mix of Chart Types 137Tip 66: Use a Mix of Slide Layouts 139Tip 67: Do Not Show Raw Output 142Tip 68: Keep It Simple 145Tip 69: Choose Charts That Are Easy to Interpret 147Tip 70: Don't Show Incomprehensible Graphics 149Tip 71: Use Complex Graphics Strategically 151Tip 72: Coordinate Your Colors 153Tip 73: Keep Colors in Context 155Tip 74: Shun Technical and Architectural Diagrams 157Tip 75: Don't Let Accent Graphics Steal the Show 159Tip 76: Format Tables Consistently 161Tip 77: Use Shading to Make Tables Easily Readable 163Tip 78: Don't Put Borders Around Charts 165Tip 79: Limit the Number of Categories 167Tip 80: Label Your Data 169Tip 81: Avoid Stacked Bar Charts 171Tip 82: Put the Cause on the X-Axis 173Section 6 Delivering: Final Presentation Preparation 175Tip 83: Practice Your Presentation 177Tip 84: Consult Some Confidants 179Tip 85: Don't Overprepare 181Tip 86: Adjust Your Story to the Audience 182Tip 87: Focus on Time, Not Slide Counts 185Tip 88: Always Be Prepared for a Short Presentation 187Tip 89: The Audience Won't Know What You Left Out 190Tip 90: Scale Figures to Be Relatable 192Tip 91: Be Clear about the Implications of Your Results 194Tip 92: Call Out Any Ethical Concerns 196Tip 93: Use Simplified Illustrations 198Tip 94: Don't Include Low-Value Information 200Tip 95: Make Critical Numbers Stand Out 202Tip 96: Make Important Text Stand Out Too 204Tip 97: Have Support in the Room 206Tip 98: Always Have Several Backup Plans 207Tip 99: Use a Slide Clicker 209Tip 100: Do Not Send Your Presentation in Advance 210Section 7 Delivering: Giving The Presentation 213Tip 101: Do Not Read Your Slides . . . Ever! 215Tip 102: Read the Room and Adapt 217Tip 103: Do Not Look at the Screen! 219Tip 104: Physically Point to Important Information 221Tip 105: Don't Let Bright Lights Throw You Off 222Tip 106: Don't Stand Still 223Tip 107: When Presenting Online, Look Right at the Camera 225Tip 108: Anticipate Random and Irrelevant Questions 227Tip 109: Handle Difficult People with Grace 228Tip 110: Don't Correct People in Front of the Room 230Tip 111: Never Pretend You Know If You Don't! 232Tip 112: Stress the Positive 234Tip 113: Be Honest about Costs as Well as Benefits 236Tip 114: Don't Hedge Too Much 239Tip 115: Be Clear about the Measure You Are Discussing 241Tip 116: Don't Ask Which Findings Are Important 242Tip 117: Tie Facts to Impacts 243Tip 118: Provide Specific Recommendations for Action 245Tip 119: Close with a "Wow" Tied to the Larger Context 247Afterword 249About the Author 251About the Website 253Index 255