Series Foreword ix Introduction Ecosystem Disruption: How to Compete When Boundaries Collapse xi 1 Winning the Wrong Game Means Losing 1 2 Ecosystem Defense is Collective 37 3 Ecosystem Offense: From Adding Competition to Changing Competition 71 4 Timing Ecosystem Disruption: Too Early Can Be Worse Than Too Late 107 5 The Ego-System Trap 137 6 Mindsets Matter: Establishing Leadership Is Different from Exercising Leadership 161 7 Strategic Clarity Is Collective 187 Afterword: Confronting Ecosystem Disruption beyond the Private Sector 195 Acknowledgments 199 Notes 201 Sources and Citations 209 Index 235
Ron Adner, the author of The Wide Lens: What Successful Innovators See that Others Miss, is an award-winning professor of strategy and entrepreneurship at the Tuck School of Business at Dartmouth College. He is a speaker and advisor to companies around the world and founder of the Strategy Insight Group.