Winning in Asia, European Style: Market and Nonmarket Strategies for Success

ISBN-13: 9781349632398 / Angielski / Miękka / 2001 / 290 str.

V. Aggarwal

Opis

This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives.

Recenzje

'Winning in Asia, European Style is an important addition to the strategy literature. The volume provides much needed conceptual and empirical analysis and applies them to major sectors where European companies have entered Asian markets.' - David Baron, Stanford Business School

Spis treści

Wining in Asia: Analyzing European Firms' Market and Non-Market Strategies; V.K. Aggarwal Asia Beckons Europe: Europe's Trade and FDI in Asia; S.Urata Nonmarket Strategies in Asia: The Regional Level; J.Ravenhill Euro-Pressure: Opportunities and Strategies for Lobbying in the European Union; C.Dupont European Software in Asia: Path Dependency, Globalization and the Promise of Asia; T.Nakagawa Why Does Asia Beckon Some European Auto Firms and Not Others; N.Biziouras & B.Crawford Airbus in Asia; W.Love & W.Sandholtz European Financial Firms in Asia: Market Versus Nonmarket Strategies; K.Wallner Lessons from European Firm Strategies in Asia; V.K.Aggarwal

O autorze

VINOD AGGARWAL is Professor in the Department of Political Science, Affiliated Professor of Business and Public Policy in the Haas School of Business, and Director of the Berkeley Asia Pacific Economic Cooperation Study Center (BASC) at the University of California at Berkeley. He has been at Berkeley since 1980, and from 1991-1994 was Chairman of the Political Economy of Industrial Societies Program. He is also the founder and Editor-in-Chief of the Journal Business and Politics.