Winning Elections and Influencing Politicians for Library Funding

ISBN-13: 9780838915561 / Angielski / Miękka / 2017 / 288 str.

Patrick Kpc Sweeney; John Chrastka; Patrick "Pc" Sweeney

Spis treści

• Foreword, by Rebekkah Smith Aldrich
• Acknowledgments
• Introduction
• Chapter 1 Getting Started
• Chapter 2 Surfacing
• Chapter 3 Schmoozing and Networking
• Chapter 4 Early Work and Political Landscape Memo
• Chapter 5 Power Mapping
• Chapter 6 Building Your Vote Yes Committee
• Chapter 7 Committee Roles and Responsibilities
• Chapter 8 Getting on the Ballot
• Chapter 9 Campaign Budget
• Chapter 10 Fund-Raising
• Chapter 11 Volunteers
• Chapter 12 Theme and Message
• Chapter 13 Responding to Opposition
• Chapter 14 Earned Media
• Chapter 15 Paid Media
• Chapter 16 Voter Data
• Chapter 17 Polling
• Chapter 18 Website and Digital Platforms
• Chapter 19 Canvassing and Phone Banking
• Chapter 20 Campaign Events
• Chapter 21 E-Mail
• Chapter 22 Facebook
• Conclusion
• About the Authors
• Index