ISBN-13: 9783319244792 / Angielski / Twarda / 2015 / 219 str.
ISBN-13: 9783319244792 / Angielski / Twarda / 2015 / 219 str.
In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.