Wine Marketing

ISBN-13: 9780750654203 / Angielski / Miękka / 2007 / 360 str.

C Michael Hall

Opis

'Wine Marketing' is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.

Spis treści

From vine to table; Wine and the wine industry; The business environment; The vine; The winery; The wine region; Getting the wine to the table: wholesale distribution channels; Selling wine for the table: the retail sector; The table: post-retail; To Market to market.

O autorze

C. Michael Hall, Richard Mitchell