Wine Entrepreneurs

ISBN-13: 9783945870204 / Angielski / Twarda / 2015 / 254 str.

Alexander Schreck; Carsten M. Stammen

Opis

Successful entrepreneurs shape and move the wine business - as producers, merchants, publishers, communicators, organizers, or consultants. They are initiators, opinion leaders, and creators. They are shaped by spirit, creativity and assertiveness. "Wine Entrepreneurs" is a book about the recipes and stories of success of these strong and dedicated people. "Wine Entrepreneurs" is about entrepreneurial thinking and acting, about innovations and values, decisions, leadership, and motivation - not only on an academic level but a very pragmatic one as well. In this book, 25 wine entrepreneurs talk about their own path to success and their personal experience about being an entrepreneur. The following wine entrepreneurs have been participating in the project: Heinz Kammerer, founder of Wein & Co; Friedrich-Wilhelm Dauphin, owner of Allee Bleue Estate; Francois Perrin, co-owner of Chateau de Beaucastel; Eduardo Chadwick, President of Vina Errazuriz; Christian Ress, owner and managing director of Balthasar Ress winery; Roland Kohler, publisher of "Vinum"; Sir George Fistonich, founder and owner of Villa Maria Estate; Doug Shafer, President of Shafer Vineyards; Christoph Mack, CEO of Mack & Schu hle; Frederic Drouhin, President of Maison Joseph Drouhin; Gary Vaynerchuk, owner of Wine Library und VaynerMedia, wine merchant, communicator, and social media consultant; Willi Klinger, managing director of Osterreich Wein Marketing (Austrian Wine Marketing Board); Utz Graafmann, founder and managing director of Wein-Plus; Leo Hillinger, owner and managing director of Leo Hillinger winery; Angelo Gaja, owner of Az. Agr. Gaja; Stuart Pigott, wine journalist und writer; Gerhard Eichelmann, wine critic, writer, and publisher of "Deutschlands Weine"; Roman Niewodniczanski, owner and managing director of Van Volxem winery; Miguel A. Torres, President of Bodegas Torres and many more. "Wine Entrepreneurs" is intended for all those who are interested in wine."

O autorze

Alexander Schreck ist Unternehmer und beschäftigt sich seit über zehn Jahren mit der Psychologie und Kommunikation im Bereich Marketing und Vertrieb. Der Betriebswirt und NLP-Trainer (DVNLP) arbeitet in seinem Netzwerk seit Jahren eng mit Weinerzeugern, Weinhändlern und Medienexperten zusammen und ist unter anderem Geschäftsführer der Wein-Plus Solutions GmbH. Er betreibt die Internetseite weinmarketing.org und ist als Dozent für das Deutsche Weininstitut und andere Organisationen und Verbände tätig. 2013 gab Schreck das Buch "Weinmarketing - Das Praxishandbuch" heraus, das mit dem Gourmand-Award "Best Winebook for Professionals" ausgezeichnet wurde.