Wiley Pathways Business Communication

ISBN-13: 9780471790778 / Angielski / Miękka / 2006 / 480 str.

Marty Brounstein; PH.D. Arthur H. Bell; PH.D. Dayle M. Smith

Opis

You can get there

Where do you want to go? You might already be working in a business setting. You may be looking to expand your skills. Or, you might be setting out on a new career path.

Wherever you want to go, Business Communication will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental business communication concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and beyond. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies.

With this book, you will be able to:
* Incorporate active listening, assertive speaking, and non-verbal communication techniques into your daily communications.
* Resolve conflicts effectively.
* Choose the best words and voice for your audience.
* Craft persuasive business letters.
* Avoid common writing mistakes.
* Plan and lead successful business meetings.
* Overcome your fears of public speaking.
* Write winning business proposals.
* Create a resume that helps you get the job you want.
* Present yourself professionally in an interview.

Wiley Pathways helps you achieve your goals

When it comes to learning about business, not everyone is on the same path. But everyone wants to succeed. The new Wiley Pathways series in Business helps you achieve your goals with its brief, inviting format, clear language, and focus on core competencies and skills.

The books in this series--Business Communication, Finance, Marketing, Business Math, and Real Estate--offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways.

Spis treści

Part I: Foundations of Business Communication 1

1 Understanding Business Communication 1

2 Mastering Communication Skills 29

3 Effective Conflict Resolution 59

Part II: The Writing Process 100

4 Writing for Business Audiences 100

5 Writing and Revising Business Communications 121

Part III: Letters, Memos, E–Mail, and Other Brief Messages 143

6 Managing Memos and E–Mail 143

7 Writing Positive Business Letters 162

8 Writing Negative Messages 189

9 Writing Persuasively 209

Part IV: Developing Speaking Skills 231

10 Spoken Communication 231

11 Giving Speeches and Oral Presentations 257

Part V: Reports and Proposals 285

12 Writing Business Reports 285

13 Writing Business Proposals 308

Part VI: Employment Messages 337

14 Writing Resumes and Job Letters 337

15 Interviewing for Employment 361

Appendix A 385

Appendix B 391

Appendix C 411

Glossary 423

Index 431

O autorze

Marty Brounstein is the Principal of The Practical Solutions Group, a training and consulting firm based in the San Francisco Bay area that specializes in management and organizational effectiveness. Marty′s consulting work includes one–on–one coaching with managers and executives, assistance to groups working to become productive teams, and guidance and direction for organizations establishing practices for high performance and employee retention. His training programs target management as well as employee–development issues including leadership, team development, customer service, and effective communication. As a consultant, speaker, and trainer since 1991, Marty has served a wide variety of organizations from high tech to government, for profit to non–profit. He has a bachelor′s degree in education and history and a master′s degree in industrial relations. Prior to beginning his consulting career, he spent a couple of years as a human resources executive.