Why Most Things Fail

ISBN-13: 9780571220137 / Angielski / Miękka / 2006 / 272 str.

Paul Ormerod

Opis

Focuses on why some businesses fail, and how to avoid it. This book looks at a truth all too seldom acknowledged: most commercial and public policy ventures will not succeed. It shows what strategies corporations, businesses and governments will need to ad

O autorze

Paul Ormerod is the author of The Death of Economics, Butterfly Economics and Why Most Things Fail. He studied economics at Cambridge and his career has spanned the academic and practical business worlds, including working at the Economist and as a director of the Henley Centre for Forecasting. He is a Fellow of the British Academy of Social Science and has been awarded a DSchonoris causafor his contribution to economics by the University of Durham.