Who Donates in Campaigns?: The Importance of Message, Messenger, Medium, and Structure

ISBN-13: 9781108429276 / Angielski / Twarda / 2018 / 482 str.

David B. Magleby; Jay Goodliffe; Joseph A. Olsen

Opis

"Campaigns cost money--a lot of money. In 2012, Mitt Romney, Barack Obama, and their allies collectively spent more than $2 billion in the race for the presidency, with both sides spending more than $1 billion. Looking just at money raised by the campaigns from individual donors, the Obama campaign outraised the Republicans by over $500 million in 2008 and over $250 million in 2012.1"--

Recenzje

'Magleby, Goodliffe, and Olsen have made a major advance in our understanding of donors and the effect of their donations in modern electoral campaigns in America … The result is a massively important advance in our understanding of who donates and why they do, increasingly critical questions in today's campaign environment.' John Aldrich, Duke University, North Carolina

Spis treści

1. The importance of donors in American politics; 2. Profile of donors in 2008 and 2012; 3. What motivates donors to contribute?; 4. How the Internet, BCRA, and super PACs have affected campaigns, donor attitudes, and behavior; 5. New, repeat, continuing, and lapsed donors; 6. What distinguishes small donors?; 7. The diminished gender gap among democratic donors; 8. The timing of donations in presidential campaigns; 9. Policy implications of changing laws, regulations, and of who donates; 10. What explains donor behavior?