What You Need to Know About Starting A Business

ISBN-13: 9780857082046 / Angielski / Miękka / 2011 / 224 str.

Kevin Duncan

Opis

Ever wanted to be an entrepreneur? Ever wanted to control what you do, when you do it and stop just making money for someone else? Now is your chance. Starting up a business has never been more exciting. This book explains what you really need to know to make your business a success:
- How you'll know if you've got a good idea
- The practicalities of setting up a company
- How to manage the money
- How to sell what you do
- How to make sure you stay soon through it all. This is the book you need to swagger into the Dragon's Den full of confidence. Introduction Chapter 1 - The Idea Chapter 2 - The Business Plan Chapter 3 - Systems, Tools and Legalities Chapter 4 - Money Chapter 5 - Sales & Marketing Chapter 6 - People Chapter 7 - Growth and Staying Power Chapter 8 - Lifestyle

Recenzje

'This is an excellent introduction to what you need to know if you are starting a business'. The Market, November 2011.'...summarises all the essential information you need to start your own business into a concise and easy-to-read book.' (Flybe, January 2012)

Spis treści

Introduction 1

1 The Idea 7

2 The Business Plan 37

3 Laws and Systems 63

4 The Money Bit 81

5 Sales and Marketing 105

6 People 135

7 Growth and Durability 157

8 Lifestyle Matters 177

Index 205

O autorze

Kevin Duncan ist Unternehmensberater und Marketingexperte und arbeitet seit 25 Jahren im Bereich Kommunikation und Werbung. Als Autor hat er bereits mehrere erfolgreiche Kultbestseller publiziert.