What Is E-Business?: How the Internet Transforms Organizations

ISBN-13: 9781405125574 / Angielski / Twarda / 2006 / 268 str.

Feng Li

Opis

Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.

• A coherent introduction to e-business.
  
• Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
  
• Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
  
• Supported by online lecturer and student resources, available soon.

Recenzje

"This book provides a comprehensive roadmap that helps to understand the complicated and multi–faceted phenomenon of E–Business. It bridges real examples of the many ways E–Business is used to augment, substitute, disrupt, and dis–intermediate the normal practices of business with the relevant academic views of the same. The result is a powerful tool for practitioners and academics that allows the reader to drill down on these issues in whatever depth is desired." Thomas H. Brush, Purdue University

"This book is refreshingly well–written and thought provoking. Grounded in appropriate theory and literature, it provides a most welcome addition to the e–business literature." Professor Michael D Williams, Swansea University

Spis treści

Preface xiii

Acknowledgements xvii

1 Introduction 1

2 What Is E–Business and Does It Still Matter? 8

Part I The New E–Business Environment 25

3 The ICT Revolution and the Information Economy 29

4 The Network Economy: New Rules of the Game 52

5 How the Internet Redefines Organizational Boundaries: A Transaction Cost Analysis 66

Part II Emerging Strategies and Business Models in the Network Economy 79

6 New Strategies for the Network Economy: Web Strategy, Business Unbundling and Virtual Organizations 83

7 Managing Disruptive Strategic Innovations in the New Economy 102

8 Strategic Reorientations in the Network Economy: From Products and Services to Solutions and Experiences 119

9 Emerging E–Business Models in the Network Economy 133

Part III Organizational Innovations through Information and Communications Technologies (ICTs) 147

10 Structural Innovations and Emerging Forms of Organization 151

11 Process Innovations: Beyond Business Process Reengineering 171

12 New Work Organization and New Ways of Working: From Teleworking to Virtual Teams 183

13 Inter–Organizational Innovations through Inter–Organizational Information Systems 197

14 Conclusions and Emerging Issues 212

Appendix I Developing a Launch–Ready E–Business Plan: Putting Theory into Practice (Assignment I) 225

Appendix II Developing an Online E–Business Resource Portal: Who is Who in E–Business (Assignment 2) 228

Appendix III Developing an E–Business Resource Portal and Online Forum: E–Business Wikipedia (Assignment 3) 231

Bibliography 233

Index 241

O autorze

Feng Li is Chair of E–Business Development at the University of Newcastle upon Tyne Business School.

Blurb

What Is E–Business? provides a thorough and reflective introduction to business strategies for the Internet world. Based on fifteen years teaching experience, Feng Li takes the reader through the vast range of topics and issues surrounding e–Business such as:

• New technologies and new business environment as the context for e–Business.
• New strategies and business models developed in response to the internet and related technologies.
• Organizational innovations necessary in order to implement and manage e–Business strategies.

The book will also explore the transformation of various industries, including banking, the music industry, e–tailing, the telecoms industry, and e–public services; and emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.

Students and teachers alike will welcome this coherent, well–tested text, with its student–friendly case examples, questions and summaries. What Is E–Business? is supported by online lecturer and student resources, available at www.blackwellpublishing.com/fengli.