What Every Engineer Should Know about Business Communication

ISBN-13: 9781138423077 / Angielski / Twarda / 2017

WANG

Opis

Demonstrates how to integrate marketing strategy into various facets of engineering communication from presentations, visual aids, proposals and technical reports to e-mail and phone calls. This book also provides situational examples, which demonstrate how to use computers, graphics, and other engineering tools to communicate with engineers.

Spis treści

Analyze Communication Purpose and Audience. Spear Your Way to Engineering Success. Projecting the Image of the Engineering Profession. Presentation Aids. Organize Your Talk. Handling Audience Response. Write Your Way for Business Impact. Organizing for Emphasis. Write As If Talking to Your Engineering Associates. Lean Your Expressions. Write Actively-Engineering Is about Actions. Integrating Your Speaking and Writing Skills. Everyday Engineering Communications-E-Mails, Phone Calls, and Memos. Visuals for Engineering Presentation-Engineers Think in Pictures. Write Winning Grant Proposals. How to Effectively Prepare Engineering Reports. Listening-Interactive Communication about Engineering Risk.

O autorze

John X. Wang