West Meets East: Building Theoretical Bridges

ISBN-13: 9781781900284 / Angielski / Twarda / 2012 / 378 str.

Catherine L. Wang; Jr. David J. Ketchen;Donald D. Bergh

Opis

Strategic management relies on an array of complex methods drawn from various allied disciplines to examine how managers attempt to lead their firms toward success. This book intends to provide a forum for critique, commentary and discussion about key methodology issues in the strategic management field.