Wedding Planning and Management: Consultancy for Diverse Clients

ISBN-13: 9780367227821 / Angielski / Twarda / 2020 / 534 str.

Maggie Daniels; Carrie Wosicki

Opis

Wedding Planning and Management: Consultancy for Diverse Clients, third edition provides students, consultants, engaged couples, vendors and scholars with a comprehensive introduction to the business of weddings.

Spis treści

SECTION I: FOUNDATIONS.  1. Role and Scope of Wedding Consultancy.  2. Wedding and Culture.  3. Consumerism and the Mediated Construction of Weddings.  4. The Changing Family, Politics and Law.  5. Tourism and Destination Weddings.  SECTION II: PRACTICE.  6. Determining the Vision.  7. Wedding Budgets.  8. Wedding Timelines.  9. Food, Beverage and the Wedding Cake.  10. Wedding Attire.  11. The Ceremony.  12. Floral Decor.  13. Stationery Elements and Etiquette.  14. Photography and Videography.  15. Music and Entertainment.  16. Rentals and Site Layout.  17. Transportation.  18. Favors and Gifts.  19. Wedding Day Details.  SECTION III: BUILDING YOUR BUSINESS.  20. Business Plan and Office Management.  21. Developing a Marketing Strategy.  22. Client Relations.  23. Vendor Relations.  24. Stress Management and Career Enrichment.