Website Visibility : The Theory and Practice of Improving Rankings

ISBN-13: 9781843344735 / Angielski / Miękka / 2009 / 244 str.

Professor Melius Weideman

Opis

The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.

• Written by a well-respected academic and practitioner in the field of search engines
• Provides practical and real-world guidance for real-world situations
• Based on actual research in the field, which is often used to confirm or refute beliefs in the industry

Spis treści

The trilogy: Users, webpages and search engines; Elements of website visibility and research; The good ones; The bad ones; The ugly ones; Case studies; Recommendations and the future.

O autorze

Professor Melius Weideman is Head of Research Development at the Cape Peninsula University of Technology in Cape Town. During the past two and a half decades he has lectured, researched and published extensively, both locally and internationally, in a variety of fields. These include website visibility, search engines, information retrieval, computer viruses and other technological areas. He has also consulted to the City of Cape Town and a number of companies from industry on website strategy, visibility and other issues. He is a member of: the CSSA, SAICSIT, IRMA, IADIS and ISI.