Website Quality and Shopping Behavior: Quantitative and Qualitative Evidence

ISBN-13: 9783030444396 / Angielski / Miękka / 2020 / 129 str.

Tereza Semerádová; Petr Weinlich

Spis treści

Introduction.- Looking for the Definition of Website Quality.- Factors Influcencing User Experience.- Technical Aspects of Web Design.- Using Google Analytics to Examine the Website Traffic.- Expert Options on Website Development.

O autorze

Tereza Semerádová is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. Her primary research areas include online marketing strategies, user experience design, and advertising efficiency. In addition to her academic activities, Tereza also participates in numerous marketing projects where she operates as a consultant on Facebook ads, Google AdWords, and website analytics. 

Petr Weinlich is a researcher in the Department of Informatics at the Technical University of Liberec, Czech Republic. He specializes in multimedia, web design, and creative marketing content, and worked in professional sound processing, green screen production, vector graphics, photo editing, animation, and optimization of video content for advertising systems.