Web Site Measurement Hacks: Tips & Tools to Help Optimize Your Online Business

ISBN-13: 9780596009885 / Angielski / Miękka / 2005 / 352 str.

Eric T. Peterson

Opis

In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if youre unable to measure its effectiveness? Thats why every business is desperate for feedback on their sites visitors: Who are they? Why do they visit? What information or service is most valuable to them?

Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated.

Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your businesss success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their sites usability, performance, and design. Among the many topics covered, youll learn:

definitions of commonly used terms, such as "key performance indicators" (KPIs)how to drive potential customers to actionhow to gather crucial marketing and customer datawhich features are useful and which are superfluousadvanced techniques that senior Web site analysts use on a daily basisBy examining how real-world companies use analytics to their success, Web Site Measurement Hacks demonstrates how you, too, can accurately measure your Web sites overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Webs infrastructure and the business teams charged with making management decisions.

Its the technology companion that every site administrator needs.