12 Advertisement Recommendations using ExpectationMaximization
12.1 Introduction
12.2 Related Works
12.3 Prediction Conversion in Advertising using Expectation Maximization Model and PCAEM Algorithm
12.3.1 Problem Definition
12.3.2 Prediction Conversion in Advertising using Expectation Maximization Model
12.3.3 PCAEM Algorithm
12.4 Experiments
12.4.1 Data Collection
12.4.2 Experiment Setup
12.4.3 PerformanceMetrics
12.4.4 Performance Evaluation
12.5 Summary
References
13 Image Recommendations with Absorbing Markov Chain
13.1 Introduction
13.2 Related Works
13.2.1 Content Based Image Retrieval
13.2.2 Annotation Based Image Retrieval
13.3 Image Recommendation Framework and IRAbMC Algorithm
13.3.1 Problem Definition
13.3.2 Image Recommendation Framework
13.3.3 IRAbMC Algorithm
13.4 Experiments
13.4.1 Data Collection
13.4.2 Experiment Setup
13.4.3 Performance Evaluation
13.5 Summary
References
14 Image Recommendation with User Relevance Feedback Session
14.1 Introduction
14.2 Related Works
14.3 Image Recommendation Framework and IR URFS VF Algorithm
14.3.1 Problem Definition
14.3.2 Image Recommendation Framework
14.3.3 IR URFS VF Algorithm
14.4 Experiments
14.4.1 Data Collection
14.4.2 Experiment Setup
14.4.3 Performance Evaluation
14.5 Summary
References
15 Image Recommendation by ANOVA Cosine Similarity
15.1 Introduction
15.2 Related Works
15.2.1 Content Based Image Retrieval (CBIR)
15.2.2 Annotation Based Image Retrieval (ABIR)
15.2.3 Text + Visual (Hybrid) method for image search
15.2.4 Image Search with reduced Semantic Gap
15.3 ACSIR Framework and Algorithm
15.3.1 Problem Definition
15.3.2 ACSIR Framework
15.3.3 ACSIR Algorithm
15.4 Experiments
15.4.1 Data Collection
15.4.2 Experiment Set-up
15.4.3 Performance Evaluation
15.5 Summary
References
Index
Dr. K R Venugopal is the Vice Chancellor of Bangalore University. He holds eleven degrees, including a Ph.D. in Computer Science Engineering from IIT-Madras, Chennai and a Ph.D. in Economics from Bangalore University. He also has degrees in Law, Mass Communication, Electronics, Economics, Business Finance, Computer Science, Public Relations and Industrial Relations. He has authored and edited 68 books and published more than 800 papers in refereed international journals and international conferences. Dr. Venugopal was a postdoctoral research scholar at the University of Southern California, USA. He has been conferred with IEEE fellow and ACM Distinguished Educator for his contributions to computer science engineering and electrical engineering education.
Dr. K C Srikantaiah is a Professor at the Department of Computer Science and Engineering at SJB Institute of Technology, Bangalore, India. He received his B.E. from Bangalore Institute of Technology, M.E. from University Visvesvaraya College of Engineering, Bangalore, in 2002 and Ph.D. degree in Computer Science and Engineering from Bangalore University in 2014. He has published 20 research papers and authored a book on Web mining algorithms. His research interests include data mining, Web mining, big data analytics, cloud analytics and the Semantic Web.
Dr. Sejal Santosh Nimbhorkar is an Associate Professor at B N M Institute of Technology. She has more than 15 years of industry, research and teaching experience. She holds M.E. and B.E. degrees in Computer Science and Engineering from University Visvesvaraya College of Engineering and Gujarat University, respectively. She has published 18 papers in refereed international journals and international conferences. She received an outstanding paper award at the 2015 European Conference on Data Mining. Dr. Nimbhorkar has also received project grants from Karnataka State Council for Science and Technology (KSCST). Her research interests include mining, Web mining, sentiment analysis and IoT.
This book focuses on Web recommender systems, offering an overview of approaches to develop these state-of-the-art systems. It also presents algorithmic approaches in the field of Web recommendations by extracting knowledge from Web logs, Web page content and hyperlinks. Recommender systems have been used in diverse applications, including query log mining, social networking, news recommendations and computational advertising, and with the explosive growth of Web content, Web recommendations have become a critical aspect of all search engines.
The book discusses how to measure the effectiveness of recommender systems, illustrating the methods with practical case studies. It strikes a balance between fundamental concepts and state-of-the-art technologies, providing readers with valuable insights into Web recommender systems.