Web Marketing for the Music Business

ISBN-13: 9780240823706 / Angielski / Miękka / 2012 / 304 str.

Tom Hutchison

Opis

(Book). Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business 2nd Edition includes updated basics and advice on website creation, such as website design, using HTML, Java, widgets, Flash, and RSS to change up your website, adding audio and video to your site, monitoring site traffic, and much more. Market your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques to coordinate your offline and online promotions for maximum impact. Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice.

Spis treści

Foreword
Chapter 1 Development of music marketing on the Internet
Chapter 2 State of the Market
Chapter 3 Overall Music Marketing Strategy
Chapter 4 Domains and Hosts: Nuts and Bolts
Chapter 5 Creating the Web Site
Chapter 6 HTML and Scripts
Chapter 7 Optimizing and Monitoring Your Web Site to Increase Traffic
Chapter 8 Audio and Video for Your Web Site
Chapter 9 E-commerce and Financial Transactions
Chapter 10 Finding Your Market
Chapter 11 Successful Promotion on the Web
Chapter 12 Social Networking Sites
Chapter 13 Professional, Legal and Ethical Issues
Chapter 14 Mobile Media
Chapter 15 Mobile Music Marketing

O autorze

Tom Hutchison was a professor of marketing in the Department of Recording Industry at MTSU, but was on leave to serve as the director of the School of Business and Management at Husson University. He worked with a wide range of popular artists including Faith Hill, The Dixie Chicks, The Roots, and Beck. Tom also conducted market research projects for Sony, MCA/Universal, DreamWorks, and Warner Music Group. Tom passed away suddenly on Memorial Day, 2012, just after finishing the manuscript for this new edition.