Web 2.0 and the Health Care Market: Health Care in the era of Social Media and the modern Internet

ISBN-13: 9783836697675 / Angielski / Miękka / 2010 / 228 str.

Sabrina Sturm

O autorze

Sabrina Sturm, M.A., was born 1984 in Wiesbaden. After finishing her Bachelor's Degree in International Hospitality and Tourism Management at the International University of Applied Sciences in Bad Honnef/Bonn, she decided to further develop her academic knowledge by obtaining a Master's Degree. The author studied Innovation Management with a focus on health care at the University of Applied Sciences in Ludwigshafen. She successfully completed her studies in 2010 with the degree Master of Arts. During her studies and external seminars the author recognized the complexity of the health care market and the resulting need for professional communication and interaction. Moreover, the author gained profound practical knowledge in the field of marketing during her studies. Therefore she expected it to be particularly fascinating to analyze the potential(s) for modern and innovative marketing and communication in the digital age and Web 2.0. Since then the author spends time on this topic with great engagement.