ISBN-13: 9780415578325 / Angielski / Twarda / 2011 / 272 str.
ISBN-13: 9780415578325 / Angielski / Twarda / 2011 / 272 str.
This challenging and provocative new work explores the Olympic spectacle, from the the multi-media bidding process and the branding and imaging of the Games to security, surveillance and control of the Olympic product across all of its levels.