ISBN-13: 9780988151512 / Angielski / Miękka / 2013 / 126 str.
ISBN-13: 9780988151512 / Angielski / Miękka / 2013 / 126 str.
WANT TO INFORM INFLUENCE AND ENTERTAIN LIKE A PRO? summarizes Fromstein's experience as an executive speechwriter, college professor, a competitive Toastmaster and a business workshop facilitator. This easy-to-follow, practical guide is designed to help you: Engage upper management long enough for them to warm to the merits of your process innovation or cost saving idea. Avoid suffocating the audience's interest with inane, lacklustre loquaciousness. Have the last word in an argument about who comes first in your office relationships (don't try this at home). BONUS MATERIAL: HOW TO ADD HUMOR TO EVERYTHING Fromstein co-authored this section of the book with stand-up comic Michael Nemiroff. The Bonus Material is intended to be read by anyone who has ever given a sales report, market review, technical summary or conference presentation and found that his or her audience was fast asleep, in a coma or dead. Fromstein and Nemiroff show you how to use humor appropriately to engage your business audience. In addition to many examples sprinkled throughout the text, there are a number of actual speech scripts in the Putting Theory Into Practice section."