ISBN-13: 9780415542531 / Angielski / Miękka / 2012 / 230 str.
ISBN-13: 9780415542531 / Angielski / Miękka / 2012 / 230 str.
This study identifies and analyzes a compelling theory and practice of persuasion that integrates the complexity of human desire. It shows how the philosophical component in Pascal's description of the will makes a seamless integration into a vehicle of persuasion and poetics.