Visual Public Relations: Strategic Communication Beyond Text

ISBN-13: 9780367666897 / Angielski / Miękka / 2020 / 218 str.

Simon Collister; Sarah Roberts-Bowman

Opis

This book brings together a broad, diverse range of radical approaches to PR focussing on the increasingly vital role that visual, sensory and physical elements play in shaping communication. Engaging with critical and cultural theories, it outlines how non-textual forces play a central role in how PR works and explores the f

Spis treści

List of Figures; List of Contributors; Introduction: 1. Visual and Spatial Public Relations: Strategic Communication Beyond Text, Simon Collister and Sarah Roberts-Bowman; Part 1 - Visual Dimensions of Public Relations; 2. Public Relations as Visual Meaning-Making, Kirsten Kohrs; 3. Comic Books, Science (Fiction) and Public Relations, Ian Horton; 4. Picturing Statistical Narratives: A Century of Data Visualisation in Public Relations Practice, Jon Cope and Mark Wells; Part 2 - Spatial Dimensions of Public Relations; 5. Limits or Opportunities for Strategic Communication? The Role of Space and Place in Mediating #Demo2012, Simon Collister; 6. The Communicative Function of Public Spaces, Noureddine Miladi; 7. A Time and Place: The Las Vegas Mob Museum’s Experiential Public Relations, Jessalynn Strauss; Part 3 – Researching Visual and Spatial Public Relations; 8. A Visual History of BP’s Use of Public Relations after Deepwater Horizon, Nick Lovegrove; 9. Environmental Multi-modal Communication: Semiotic Observations on Recent Campaigns, Andrea Catellani; 10. Exploring visual experiments – measuring multimodal messages in laboratory research, Anna-Sara Fagerholm and Karina Göransson; 11. Conclusions and Future Directions, Simon Collister and Sarah Roberts-Bowman

　

　

O autorze

Simon Collister is a doctoral researcher in Royal Holloway, University of London’s New Political Communication Unit in the UK. He has published journal articles and contributed to edited collections on algorithmic public relations, innovative digital research methods and technology’s impact on communication and news media. He is co-editor of Debates for a Digital Age: The Good, the Bad and the Ugly of our Online World (2015).

Sarah Roberts-Bowman, Ph.D. is a senior lecturer at Northumbria University, UK and formerly ran the MA Public Relations at the London College of Communication, University of the Arts, London, UK. Prior to entering academia, Sarah had 20 years’ experience in PR practice holding senior roles in the public, private and not-for-profit sectors and has worked regionally, nationally and at a pan-European level.