Visual Merchandising: The Image of Selling

ISBN-13: 9781409426974 / Angielski / Twarda / 2013 / 272 str.

Louisa Larocci

Opis

Firmly situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as the art and business of selling, seeking to overcome traditional scholarly ambivalence that celebrates the spectacle but denies the agenda of consumerism.

Recenzje

'This collection of essays on the history of visual merchandising offers outstanding variety and detail for specialists of the advertising and merchandising trade... Recommended.' Choice

Spis treści

Contents: Introduction: the image of visual merchandising, Louisa Iarocci; Part I Promotion: Corridors of consumption: mid-19th-century commercial space and the reinvention of downtown, Jeffrey A. Cohen; Hieroglyphs of commerce: the visual rhetoric of the German Sachplakat, Kathleen Chapman; Selling perceptions of space: AT&T print ads, 1908-1930, Emily Bills. Part II Products: Pontiac hood ornaments: marketing the Chief, Mona Hadler; The store mannequin: an evolving ideal of beauty, Gayle Strege; Selling China: class, gender and orientalism at the department store, Sarah Cheang; ’The art of draping’: window dressing, Louisa Iarocci. Part III Place: Selling automobility: architecture as sales strategy in US car dealerships before 1920, Robert Buerglener; Mansions as marketing: the residential funeral home and American consumer culture 1915-1965, Dean Lampros; The common place of the common carrier: the American truck stop, Ethel Goodstein-Murphree; A tale of two cities: image, space and the balancing act of luxury merchandising, John Potvin; Bibliography; Index.

O autorze

Louisa Iarocci is Assistant Professor in the Department of Architecture at the University of Washington, Seattle, USA.