Viral Marketing and Social Networks

ISBN-13: 9781606498125 / Angielski / Miękka / 2014 / 148 str.

Maria Petrescu

Opis

War Stories: Fighting, Competing, Imagining, Leading advances a leadership model for business that takes Americans beyond combat and competition as the default setting for our daily enterprise. The book draws on feature and documentary films, TV, social science, and journalism to show that, in the 21st century, the United States is reaping the fruit of a long-standing and deep-rooted faith in one take on business practice.Rooted in the history of World War II and the Vietnam era, War Stories traces an arc of military American self-perception on the screen, the printed page, and in public conversation over the past 20 years. It juxtaposes to that arc a different, potentially more liberating and productive story, linking personal and professional commitments to organizational culture and, finally, systems thinking. Ethical, sustainable business practice depends on leaders who can tell that story of business in society, integrating public, private, and civil sector imperatives for an audience eager to engage them.

Viral marketing is the key to marketing successin the 21st century, and advertising is one ofthe most important tools in the viral marketingtoolkit. This book offers an in-depth look at viralmarketing that includes a short overview of itshistory and evolution.The author provides a viral marketingtoolkit-exploring the use of each tool in socialmedia, as well as differences between connectedterms such as marketing buzz. Viral advertising,as a significant tool and source of viral message,is discussed in detail with examples ofvarious companies viral campaigns. The focusis on how and where businesses can post messageswith viral objectives and which consumersegment is the center of the initial targetinginitiative.This book is for anyone-students and professorsin business and communication schools, aswell as marketing practitioners.